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Jacinta James Volumes versus Seasons
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ON 'VOLUMES' WITH VOGUE

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When the studio first opened, working in 'Volumes' was almost unheard of. Back then, 'sustainability' was barely a term associated with fashion (how times have thankfully changed).

Creating in Volumes, not Seasons, felt right for the studio from the outset.

      

Volumes allow our drops to be an ongoing trans-seasonal series, which means that styles themselves are driven by a universal timelessness. This has also meant, we can offer up the next Volume, as it feels right, as it's required, not simply because the fashion calendar, or the fashion season, dictates it. 

Prior to launching the studio, I had worked for fashion houses around the world, who produced at varying scale. The sheer mass volume of production, versus the small window of time it was available to purchase, always seemed counter intuitive to me.

Blooming a new style, from design, through to production and ready for in-store, can require anywhere between 6 - 18 months on average, sometimes more, or less, depending on the brand. All of that creativity, refinement, process, collaboration and craft - for one 'season' and then the style is rendered 'old' or 'last season'.

Fast, throw-away fashion (even the high end kind) is not only incredibly damaging and wasteful, but also an outdated way of creating.

To me, all that work and creativity deserves more 'air time', more value. All those planet exhaustive resources, didn't need to be churned through so fast and so mindlessly. The routine felt so uneasy to me - and so as our studio was born, so too was our consciousness, slow intention and our 'Volumes'.                              

This way, previous and future Volumes can work back together and earlier styles are refreshed and celebrated within that. Offering timeless clothing embedded with craft and construction to last is one of the ways in which we embrace the slow fashion model, but also, it's just common sense.

In honour of modernity,

Jx

You can learn more about our sustainability approach here. This is also further discussed in an interview with Vogue which you can read here